Honor to the core: Measuring implicit honor ideology endorsement
نویسندگان
چکیده
People from honor-oriented societies emphasize the maintenance and defense of reputation. Prior research has used geographical distinctions or self-report scales to identify honor-oriented regions and people. The current study examined if honor orientations can be assessed at an implicit level through the use of the Affect Misattribution Procedure (Payne, Cheng, Govorun, & Stewart, 2005). People high in explicit honor ideology scored significantly higher on a newly developed implicit honor ideology measure than people low in explicit honor. In addition, people high in implicit honor ideology demonstrated a better memory for honorand dishonor-related words on a surprise memory test. These results support the possibility that honor ideology can be measured implicitly and open up a new realm for research on
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